Fitness Influencer Brittany Dawn Allegedly Bilked Hundreds of Women for Diet and Workout Plans – Inside Edition
A whole bunch of girls who hoped to modified their lives say they had been as a substitute scammed by health coach Brittany Daybreak, who they are saying took their cash after which didn’t ship promised train and food regimen plans.
Daybreak, whose actual identify is Brittany Davis, is a Dallas-based exercise guru who has greater than 840,000 followers on Instagram and YouTube.
Since 2014, she has been promoting well being and health plans for as a lot as $300 every. However her enterprise is in shambles after scores of girls got here ahead to assert they didn’t obtain what they paid for and that Daybreak deleted complaints posted to her social accounts after which blocked the ladies from her accounts.
“So many women had been used and abused,” stated Angie Bullock, 28, a stay-at-home mother in Oregon. “She preys on girls who’re insecure and weak. She preys on individuals who have consuming problems … These women need assistance.”
Bullock stated she bought a $92 plan in 2015 that “was purported to be individualized to me, with cardio and a food regimen tailor-made to me.” She additionally was purported to obtain weekly check-ins with Daybreak to debate her progress and alter her exercises and food regimen if wanted, Bullock stated. As a substitute, “she took my cash, gave me a plan then by no means contacted me once more.”
The food regimen plan was extraordinarily generic, she stated, containing solely lists of meals and what number of grams of fats, protein, and carbs must be eaten every day. “I do know what greens are,” Bullock stated. Her exercise was for 2 hours a day, “which is insane,” Bullock stated. She would later discover out, by speaking with different clients, that the ladies had been all given the identical plan, she stated.
Bullock reached out a number of instances, leaving messages on Daybreak’s Instagram account, however acquired no response, she stated. Then she was blocked from all of Daybreak’s social media accounts, she stated. She requested for a refund, however did not get one, she stated. Finally, she gave up.
However she continued following Daybreak’s Instagram account, which is stuffed with pictures of the 26-year-old Texas girl figuring out with weights, promoting health garments, and sitting in her Vary Rover. In before-and-after photographs, she is proven being remodeled right into a noticeably thinner and extra toned girl with frosted hair.
Bullock admired her. “She had every little thing and something she needed,” Bullock stated. That’s the complete level of being an “influencer” on Instagram — an outline that covers personalities reminiscent of Kim Kardashian. “You need that life-style,” Bullock stated. “You wish to appear like them. They affect your life in each method.”
Then she observed a submit on Daybreak’s Instagram account accusing the health influencer of scamming her clients. The submit was instantly deleted, Bullock stated. That led her to do a Google search of complaints towards Daybreak, which led in flip to a Fb web page titled “Brittany Daybreak Health Complaints.”
There have been 200 girls belonging to that group when Bullock joined 4 years in the past. All of them had related tales. Every had spent from $100 to greater than $300 on food regimen and train plans that promised to be designed particularly for his or her particular person our bodies, they stated.
What they acquired was the identical plan as everybody else, they stated, and after just a few temporary, preliminary contacts, Daybreak stopped responding to them, they stated.
Now there are greater than 4,600 members. Prior to now few months, the outcry from girls who declare they had been bilked has grown exponentially louder, with alleged victims contacting media retailers, submitting complaints with the Higher Enterprise Bureau and contacting advertisers on Daybreak’s social media accounts.
Daybreak stated she by no means supposed to hurt anybody. She issued an apology on YouTube in a tearful, Feb. 6 video. “I ran too quick for one individual,” she stated. “At instances it received extraordinarily overwhelming, and I took on greater than I ought to have and for that, I take full duty and I’m sorry.”
She is not promoting health plans, she stated. She claims to have acquired dying threats.
In an e-mail to InsideEdition.com, Daybreak wrote, “I do know that I’ve destroyed my repute by means of inaction and lack of communication. I personal it and am trying to make issues proper the very best I can.” She has begun issuing refunds on a “case-by-case foundation,” she stated.
Her public apology means little to the ladies who paid her to assist rework their lives.
“You are not the sufferer right here,” one individual stated within the video’s feedback part. “The minute you realized you could not ship what you promised, you refund individuals. Interval. Finish of story. There are plenty of enterprise house owners who create their very own content material, present their very own buyer help, do their very own funds, and so forth. They nonetheless ship what they promised and what individuals paid them for.”
Daybreak’s former shoppers evaluate her enterprise to the doomed Fyre Pageant, a failed luxurious music pageant within the Bahamas that promised unique lodging and a high-powered lineup of greater than 30 teams together with Pusha T, Tyga, Main Lazer and Disclosure.
As a substitute, the 2017 occasion ended up being a rained-out, public relations catastrophe with no lodging and little meals and water. There additionally was no live performance.
In October, occasion organizer Billy McFarland, 26, was sentenced to 6 years in federal jail for fraud. He had earlier pleaded responsible to wire fraud prices in reference to the pageant and to different fraud prices associated to a separate rip-off.
“You will have a duty to be a accountable marketer,” New York Metropolis administration disaster and public relations government Ronn Torossian advised InsideEdition.com. If you happen to promise a service, you will need to ship that service, he explined. “You possibly can’t declare that you just did not know higher.”
Daybreak’s model “won’t ever get better,” he stated, calling her public apology “inauthentic” and “disingenuous.”
“You possibly can’t declare you do not know what honoring your duty is,” he stated.
Bullock stated she lastly acquired a full refund on Thursday, after 4 years of asking for one.
The Fb group is now documenting their experiences with Daybreak in an effort to compile a class-action go well with. They’re working with a Los Angeles lawyer. Members have additionally contacted the Honest Commerce Fee and the IRS, asking for investigations into Daybreak’s enterprise practices.
“What actually upsets me is I regularly see girls posting about desirous to have her life and appear like her and be like her,” Bullock stated. “She is likely one of the prime influencers on Instagram. A whole lot of girls are wanting as much as somebody who has a severe psychological well being subject.”
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