Introducing Frida Uncensored, an Educational Platform for Women's Health Products – Business Wire
Frida launched the platform in response to years of censorship round conception, being pregnant, postpartum and breastfeeding product schooling, and believes ladies must be higher ready for these transformative life levels.
Photographer Credit score – Abbey Drucker (Picture: Enterprise Wire)
Photographer Credit score – Abbey Drucker (Picture: Enterprise Wire)
Photographer Credit score – Abbey Drucker (Picture: Enterprise Wire)
MIAMI–(BUSINESS WIRE)–There’s a censorship downside within the US round ladies’s wellness merchandise. On most mainstream platforms and social media, pictures are blurred, advertisements are banned, and consequently, instructional content material is non-existent. So, in the case of pivotal life experiences like conception, postpartum and breastfeeding, ladies are left wholly unprepared and uninformed.
Sadly, intercourse ed has solely taught ladies how not to get pregnant. And when somebody desires to get pregnant and seeks out details about all that surrounds it, most, if not all, of what they discover is illustrated, animated or censored.
Frida has at all times taken a stand on this sort of censorship, committing to transparently and actually making ready ladies for the journey to and thru motherhood from conception by means of postpartum reduction and past. However on account of sharing these uncooked realities, they’ve confronted insurmountable hurdles within the type of censorship, content material restrictions and advertising rejections – from being prohibited from utilizing the phrase “vagina” on billboards to being banned by ABC for making an attempt to run an advert in the course of the Oscars depicting a girl’s postpartum restoration.
Now, Frida Founder and CEO Chelsea Hirschhorn is taking issues into her personal fingers with the launch of Frida Uncensored: an internet site devoted to educating and making ready ladies for the transformative bodily experiences they’ll have on their journey to motherhood. Frida Uncensored will launch with six detailed, uncensored how-to demo movies for merchandise just like the At-Residence Insemination Package, the Perineal Therapeutic massage Wand, the Upside Down Peri Bottle, and the model’s most up-to-date innovation: the first-of-its-kind, FDA-cleared Conception Assist Cup.
Shot on an all-female set, these movies present an up-close-and-personal demonstration of precisely easy methods to use these easy options for conception, labor prep and postpartum restoration. And so they all dwell on their very own age-gated platform. The positioning shall be up to date usually, as Frida launches merchandise and shoppers ask questions that require extra clear schooling.
“Ladies don’t have entry to correct instructional content material about their our bodies, a lot much less to content material that teaches them easy methods to use the merchandise to assist them throughout these bodily transformative life levels. Till that kind of content material turns into extra extensively out there and accessible to ladies, we’ll put money into creating and internet hosting our personal,” says Frida Founder and CEO Chelsea Hirschhorn. “That is only a continuation of our content material campaign, with the hope that this platform turns into a library that homes all forms of instructional content material for ladies all through their motherhood journey. Our final objective is that Frida and different manufacturers like ours can precisely and actually educate ladies on their very own our bodies.”
As a part of the Uncensored initiative, Frida is working intently with a non-profit accomplice, the Heart for Intimacy Justice. This group is main the cost towards ladies’s well being censorship, to carry consciousness, fund extra analysis and alter laws to have extra clear ladies’s well being schooling out there on digital platforms and past. Their partnership will yield much more information round this sort of censorship to ship significant change round ladies’s well being schooling.
“Frida’s Uncensored marketing campaign confronts alarming gaps in entry to correct well being data on-line that depart ladies and folks of underrepresented genders uninformed and underprepared in profound features of their lives,” says Jackie Rotman, founding father of Heart for Intimacy Justice (CIJ). “We applaud Frida’s efforts to raise taboos and drive open conversations to empower ladies.”
Whereas the unfiltered and uncompromised movies discovered on Frida Uncensored may not be for everybody, the model desires to ensure they’re out there to anybody that’s trying. Particularly since by means of in depth analysis, they discovered that girls have an actual curiosity in seeing this sort of content material.
On this new platform and past, the model received’t cease advocating for extra, higher schooling for ladies and their our bodies, making ready them for no matter journey they’re on. Ready moms and ladies are happier and extra assured than these that aren’t. And Frida is right here to organize them totally. With out censoring a single phrase or element.
The age-gated website might be considered at fridauncensored.com and shall be repeatedly up to date with content material useful to ladies going by means of these life levels.
Frida is actively casting ladies who’re open to that includes their our bodies within the spirit of girls’s well being schooling, on secure, non-public all-female units. In the event you’re concerned about taking part, please attain out to un********@fr***.com.
MEDIA
ALISON BROD MARKETING + COMMUNICATIONS
fr***@ab*****.com
212-230-1800
MEDIA
ALISON BROD MARKETING + COMMUNICATIONS
fr***@ab*****.com
212-230-1800
