Partnership with WTA Foundation to Urge Action on Women's Health and Nutrition – agora
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ST. PETERSBURG, FLA. and SEATTLE (March 8, 2024)—In the present day, on Worldwide Girls’s Day, the WTA Basis and the Invoice & Melinda Gates Basis unveiled Girls Change the Sport, a brand new marketing campaign uniting the ability of girls’s tennis and philanthropy to raise women’s health and nutrition as a world precedence. A key part of the marketing campaign is the first-of-its-kind WTA Basis International Girls’s Well being Fund. With an inaugural donation from WTA Tour title sponsor Hologic, in its first yr, the Fund will deal with a key side of preventive care: It goals to help no less than a million ladies with prenatal nutritional vitamins in low- and middle-income international locations the place entry to enough diet for maternal health is proscribed.
“All through my life, tennis has given me a pathway to pursue my goals, and I do know first-hand how essential it’s to have entry to the suitable well being care and diet,” mentioned Caroline Wozniacki, former WTA World No. 1 champion, and mom of two. “On Worldwide Girls’s Day and past, I’m proud to shine a lightweight on ladies’s well being and diet within the hopes that each one ladies can attain their full energy and potential.”
Girls spend 25% extra of their life sick than males, in accordance with a 2024 report by the World Financial Discussion board. This vital well being hole impacts ladies’s high quality of life and limits their capability to have interaction within the workforce and earn a living for themselves and their households. And within the face of world crises—humanitarian disasters, struggle, and local weather change—ladies and women undergo the worst penalties.
“Each lady and woman deserves an equal alternative to be her finest—whether or not at school, at work, or on the tennis court docket,” mentioned Naomi Osaka, four-time Grand Slam singles champion and new mother. “We’re stepping up for girls in want, as a result of after we champion one another, all of us win.”
In the present day, more than 1 billion ladies and women lack entry to the nice diet and wholesome diets they should survive and thrive, with dire penalties for themselves and their youngsters. Internationally, the gender diet hole is worsening. Girls and women are 50% more likely to undergo from malnutrition than boys and males. Whereas nearly all of expectant moms in high-income international locations take prenatal nutritional vitamins all through their pregnancies, most girls in low- and middle-income international locations lack entry to this straightforward, lifesaving useful resource. Prenatal nutritional vitamins present key vitamins that dramatically scale back the danger of stillbirth, toddler mortality, and infants born small and weak, they usually enhance ladies’s well being.
“It’s unacceptable that so many ladies and women don’t have entry to enough diet and fundamental care,” mentioned Melinda French Gates, co-chair of the Invoice & Melinda Gates Basis. “The WTA Basis was based on the thought of equal alternative, and that’s precisely what Girls Change the Sport is about. Nowhere is it extra essential to stage the taking part in discipline than ladies’s well being.”
Girls Change the Sport will interact international audiences by way of tennis—translating the ability of elite athletes on the court docket into elite affect off the court docket—to tackle a few of the most urgent and pressing points for girls and women. A essential part of the marketing campaign is the brand new WTA Basis International Girls’s Well being Fund, which is able to mobilize sources for lifesaving ladies’s well being and diet services which might be available in high-income international locations however are tough to entry or altogether unavailable in low- and middle-income international locations.
The marketing campaign options inventive belongings, together with video, digital, and social content material, that elevate the voices of elite ladies athletes in service of girls’s equality and higher well being and diet for girls worldwide. A collection of activations throughout the Hologic WTA Tour will interact company sponsors, tournaments, philanthropic companions, athletes, and followers to boost consciousness and funding for girls’s well being and diet. The marketing campaign drives audiences to womenchangethegame.com to have interaction on the problems and donate.
The fundraising part of the partnership is the International Girls’s Well being Fund, with the kick-off donation of $1.5 million coming from Hologic, title sponsor of the WTA Tour and one of many world’s prime medical know-how innovators targeted on bettering ladies’s well being and well-being. Collaboration on the Fund marks the most recent enlargement of the WTA’s and Hologic’s complete, multiyear alliance to raise ladies’s well-being. The Fund leverages information insights from sources just like the Hologic International Girls’s Well being Index, which reveals the interlocking significance of preventive care, entry to enough meals and shelter, robust instructional alternatives, and different essential sources for girls and women of all ages.
“Whether or not it’s prenatal nutritional vitamins for expectant moms or routine screenings for breast and cervical cancers, we all know that early intervention is pivotal to serving to ladies stay longer and higher,” mentioned Stephen P. MacMillan, chairman, president, and CEO of Hologic. “As the primary donor to the International Girls’s Well being Fund, we’re teaming up with the WTA Basis and the Invoice & Melinda Gates Basis in urging others—companies, foundations, governments, tennis followers—to hitch us on this essential motion of bettering ladies’s well being.”
For no less than the primary yr, each greenback raised by way of the Fund shall be directed towards the UNICEF-led Child Nutrition Fund, a world initiative geared toward ending youngster losing led by UNICEF, with help from the U.Okay. authorities, the Youngsters’s Funding Fund Basis, the Invoice & Melinda Gates Basis, and different companions. UNICEF, a frontrunner in international well being and diet, has the worldwide footprint and native partnerships essential to carry services straight into the fingers of girls in want world wide.
For extra details about Girls Change the Sport and the WTA Basis’s International Girls’s Well being Fund, go to www.womenchangethegame.com.
Based by Billie Jean King in 1973 on the precept of equal alternative, the WTA is the worldwide chief in ladies’s skilled sports activities. The WTA is likely one of the world’s most recognizable and high-profile sports activities organizations, consisting of greater than 1,600 gamers representing over 80 nations, all competing to earn WTA rankings factors and prestigious event titles. The Hologic WTA Tour is comprised of over 70 occasions and 4 Grand Slams, spanning 30 international locations and areas throughout six continents with a world viewers of greater than 1 billion. Additional info on the WTA may be discovered at wtatennis.com.
Serving because the philanthropic arm of the main ladies’s skilled sport globally, the WTA Basis empowers women and girls to stay absolutely and helps our WTA communities worldwide by way of initiatives selling equality, training, management, and well being and wellness.
Guided by the idea that each life has equal worth, the Invoice & Melinda Gates Basis works to assist all individuals lead wholesome, productive lives. In growing international locations, it focuses on bettering individuals’s well being and giving them the possibility to raise themselves out of starvation and excessive poverty. In america, it seeks to make sure that all individuals—particularly these with the fewest sources—have entry to the alternatives they want to reach faculty and life. Primarily based in Seattle, Washington, the inspiration is led by CEO Mark Suzman, underneath the course of Co-chairs Invoice Gates and Melinda French Gates and the board of trustees.
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